Think of a goal as a step along the path to a profitable action for your business , either in terms of savings or revenue. Make your goals specific and measurable, such as:
Attract X% of the total target market;
Increase organic traffic by X%;
Get X% more leads in a year.
Tip: To track your progress and see the impact free korean number for whatsapp of your blog with the right metrics, choose a framework for setting your goals. For example, SMART, CLEAR, KPI, or OKR .
Define your target audience
Your blog readers won't always be buyers of your products.
Make sure you know what your audience wants on an individual level to understand how to appeal to each one with targeted and optimized content.
Create a portrait of each person by specifying their age, gender, interests, education level and job title and explore the “ Jobs to be Done ” (JTBD) framework as part of your content strategy to develop an even deeper understanding of your audience’s needs.
Decide what content you will publish
Think about the value you will bring with your content and how you can differentiate yourself from your competitors' blogs .
Next, create a mission statement for your blog. Include your company's unique vision for content, the value your content provides, the audience it serves, and the principles your company stands for.