Conversational Marketing in Practice: Examples

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Here are brands that have successfully implemented conversational marketing :

Anthropic – Anthropic is an AI safety and research company that uses conversational AI to power two chatbots – Claude and PBC. Claude can answer general questions, and PBC (politically balanced chatbot) can have nuanced discussions around political topics.
Domino’s – Domino is best known as a pizza plug. Their chatbot on Facebook Messenger allows customers to place and customise pizza orders through natural conversations.
IKEA – IKEA is a company that sells furniture and home accessories. The croatia phone number list company leverages services like Siri, Alexa, and Google Home, which enable tasks like shopping, checking inventory, and getting assembly help through voice conversations.
Microsoft – Microsoft uses bots like Clippy and Cortana to have human-like dialogue with users seeking solutions to a problem.
Spotify – Spotify is a digital music service where you can listen and download music. Their chatbots on Facebook Messenger and Telegram help users discover music, build playlists and manage their accounts conversationally.