Through online courses, you can provide valuable content to your target audience and establish yourself as an authority in your field, generating more quality leads and slowly moving them along your marketing journey.
For example, ecommerce platforms can provide marketing courses that help customers increase revenue for their online businesses. This way, potential customers will not only trust your brand, but they will also see your ecommerce platform as the software they need to scale.
Simplify complex products
brands can simplify their complex products and services into easy-to-understand online courses.
Take Shopify for example. The e-commerce platform offers over 230 online courses to over 750,000 students . These courses are meant to simplify their platform for their customers and increase customer engagement.
As a result, this helped them achieve faster growth and better product adoption. According to a recent case botim database study, student engagement and usage of Shopify Academy increased by 491%.
Shopify Case Study
Image via Northpass
5 Steps to Using Online Courses to Generate B2B Leads
Businesses from all sectors are developing comprehensive online courses to sell as digital products . These online courses are also part of a larger plan to generate leads based on significant demand from potential consumers.
Let's take a deep dive into the process of creating courses that sell and how you can use them to generate great B2B leads .
1. Choose the right topic
Choosing the right topic is the first and most important step in creating an online course.
You need to choose a topic based on your expertise and customer persona.
So, the first step to choosing a topic would be to define your ideal customer by creating a persona. A customer persona is a representation of a large segment of your target audience that you build through extensive customer research.
It will tell you what pushes your ideal customer to buy our products . This will help you understand your ideal customer, their problems and the solutions they are looking for.