Did you know that over 333 billion emails are sent worldwide every day? How can your newsletter stand out in your recipients' inboxes?
Number of emails sent per day
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The key lies in creating captivating email marketing subject lines that encourage subscribers to click through to your newsletter and interact with your content.
Avoid the Spam folder
Email clients like Gmail and Yahoo are cracking down on spam in a big way. In fact, by 2023, spam messages accounted for 46.8% of global email traffic.
Spam email traffic
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To ensure your newsletter doesn't get marked as spam, create clear, concise, and professional subject lines. Avoid using too many exclamation points or spammy words like free, urgent, or guaranteed to avoid spam folders.
Encourage immediate action
And a good email subject line can spark curiosity and prompt the recipient to take immediate action. For example, a subject line indicating a limited-time offer, exciting announcement, or critical update can motivate readers to open the email and take immediate action.
What are the factors that make a great newsletter subject?
What are the factors that make a great newsletter subject?
Okay, so email subject lines are important. We get it. But what makes a great subject line?
Those are two of my favorite words in the marketing lexicon. If you can make a reader feel compelled self employed database to open your email because of urgency or scarcity—or both—you’re doing your job right.
Limited time only! Only a few products left in stock! Want to make a change today?
All of these phrases encourage your reader to take action, but be creative and put your own spin on them.
2. Personal message to the reader
If possible, address your readers by name. Personalization feels intimate and engaging. People are more likely to click if they see their names.
In fact, using names in newsletter subject lines can be more effective than using them in the body of your emails. Think about it. How do your friends start their emails?
They might say "Hi!" or "How are you?" They probably don't write, "Dear Mike."
3. Relevance to your reader
Consumers are pretty savvy these days. They value their time and energy. If the subject of the newsletter doesn't seem relevant, they won't bother opening it.