Well, let’s start by saying that it’s more targeted and cost-effective compared to broad marketing strategies like TV ads and generic online pop-ups. This allows you to target potential customers who are interested in your offerings.
Additionally, generating leads from email marketing or other methods keeps a steady stream of leads flowing, which increases your sales funnel. Because lead generation works for both B2B and B2C models, you can adapt it to your industry or business.
Lead generation strategies like social media marketing, email marketing, and content marketing allow businesses to reach and engage their target audience at scale. These methods not only generate leads, but also nurture relationships and move leads nurse database through the sales funnel more effectively.
Industry trends show that 43% of marketers agree that social media delivers the highest ROI, followed by email (33%) and SEO for websites and blogs (32%).
Best marketing channel – email
Image from HubSpot
First things first: Grow your email list using the tools on your website. Here are a few ideas to get you started:
Create a landing page to collect visitor information.
If you would rather use your existing homepage, make sure the opt-in form is prominent and easy to find.
Use a service like Hello, Bar to create custom messages for your followers and call them to action. For example, you can create a pop-up with a download invitation and a lead magnet , such as a free offer, survey results, or coupon.
Subscribers vs. Leads
Let’s take a moment to define the two MVPs of your email list: subscribers and leads. Subscribers are all the people on your email list who receive your messages in their inbox, regardless of their level of engagement. In baseball terms, they’re all the individuals on a team’s roster.
But the goal isn't to get on the roster—it's to win the game, right? A subscriber turns into a lead when they step up to the plate, engage with your brand, and are one step away from becoming a customer. That's what we like to call a home run.