Higher quality in marketing

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Since the GDPR tightens the guidelines for generating data from potential customers, this added value now has to be even greater. This makes the work of marketers more difficult, which in turn means that they value successful communication even more and thus possibly pay more attention to the customer than before. The result, a stronger customer relationship and more qualified leads!

The GDPR can not only strengthen the appreciation lawyer database of customer contact and thus improve the customer relationship, but can also result in higher quality marketing as a result of its implementation. This is because measures that do not require consent to use data will no longer be legally compliant from May. Marketers are therefore forced to make their marketing so high-quality that potential customers are happy to disclose their data for this added value.

Tip, With our GDPR checklist you can get an overview of the requirements of the General Data Protection Regulation,




More transparency between customers and companies
The main aim of the GDPR is to strengthen the rights of those affected, which is why it requires complete transparency in data storage and processing. In future, consumers will therefore be informed exactly why their data is being collected and why this is particularly useful for them. This is because the data enables offers to be personalized, which is equally profitable for customers and companies. Openness about your company's motives for processing personal data strengthens trust and makes a significant contribution to Internet users' willingness to give you their data. And not only will customer trust improve, partners and employees will also certainly react positively to the new transparency. This is because data protection has become an unavoidable issue, especially with regard to digitalization.