The reason for this is simply to encourage a click. It gives the reader an excuse to see what the article has to offer.
You can find logic words in many lists and guides. The most common ones include the following:
Tips : 17 tips for better marathon performance
Strategy : 17 strategies to improve your marathon time
Lessons : 17 Lessons You Can Learn from Famous Runners
ways : 17 ways to improve your running times
Property Type : 17 Types of Running Workouts to Try
Time : 17 times famous runners surprised us
12. Make your headline simple and easy to understand
While puns and adjectives can make headlines more clickable, you don't want to overdo it. When in doubt, follow one of the best headline writing tips: keep it short, sweet, and simple.
In other words, tell the reader the benefit and the reason you are writing the article. That's it. If it takes 10 fantuan database words, that's fine. If it only takes four words, that's fine too.
Look at the headline on the HelpGuide.org blog post. It's incredibly straightforward, but it effectively conveys the topic of the article.
HelpGuide.org
Image via HelpGuide.org
This clarity not only reduces confusion but also strengthens engagement.
13. Address readers as “you”
You've heard of personalized marketing, right? It's a way to make every communication with your followers feel like it's meant for them.
For example, you can include your subscribers' first names in your mass emails that you send to them. Your email will sound less like a marketing message and more like a letter from a friend.
For example, if you're educating people about marathon running, a catchy email subject line might look like one of these:
How to train for your next marathon
Are you ready to start training for this marathon?
The second one is more appealing, right? It's more casual and sounds like it was written just for the recipient.
However, you don’t need first names to personalize the headline. Just use the word “you.” Even though it’s intended for public consumption, it sends a subtle message that it’s intended for a specific reader only.
This approach is evergreen and shines in a variety of contexts. Check out this example from HuffPost's personal essay section.