Once you have identified your goals, you can move on to the next step.
Step 2: Outline your goals
Your goals should outline exactly how you intend to accomplish your defined mission.
Start by listing the steps you need to take. You'll need three or four steps: they should be specific, measurable, achievable, realistic, and time-bound.
For example, if your mission is to get canada cell phone number list more people to learn about your brand culture, one of your goals might be to increase your Facebook video reach to 2,000 views per post within the next six months.
With your goals in mind, you can start to consider who you want to reach.
Once you have identified what you want and what you need to do to get it, the next step is to figure out exactly who you want to reach.
One simple way to define your audience is to create buyer personas. These are fictional characters who share the same characteristics as your typical customer.