Although it wasn’t the focus of this particular campaign, I chose to substitute “show domains” instead of “pages” that link to competitors. We found similarly useful results using this method.
For example, we found that thailand number data .com linked to a number of competitor sites and, as it turns out, would be a great publication for the story as part of a PR campaign to promote the gardening site.
Takeaways
The new Link Intersect tool in Moz’s Link Explorer combines the power of our incredible new link index with the full features of a link prospecting tool. Competitive Link Intersect is one of the easiest ways to find link opportunities and land great backlinks, and Moz’s new tool, combined with Link List, makes it easier than ever. Go ahead and run it yourself – you can find exactly the link you need, when you need it.
I will caution that this only applies to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around finding ways to maximize the newsworthiness and promotional success of the content we create for our clients. While data-driven content marketing paired with digital PR is on the rise, there is still a lack of common understanding about the long-term value of any individual piece of content implementation. In this study, we sought to answer the question: What links do successful campaigns value over the long term? What we found was surprising and strongly reinforced our belief that this approach to data-driven content and digital PR yields some of the greatest ROI possible for link building and SEO.
Example list of domain opportunities
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