Steps and Process of Rebranding a Company

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Rebranding requires careful planning and execution for it to be successful. Here’s a guide you can follow and implement:

Assess the need for rebranding
The first step you need to take for rebranding is to assess if it is truly needed. Evaluate things like your company growth, change in a target market, outdated image, loss of brand recognition, etc. Then you can determine if a refreshed brand identity will help meet your new business goals.

Define brand strategy and vision
You must define your new brand strategy and vision clearly. Identify your target jamaica phone number list audience, communicate key messages, position your brand, and establish brand values. This will guide all your creative and marketing decisions.

Update logo, colours and fonts
Update your brand logo, colours, and fonts to make them modern, memorable, and in line with your new brand vision. You should also test multiple design options and get feedback. It’ll help you finalise your refreshed brand visual identity guidelines.