Repositioning: Marketing Strategy for Brand Success

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Repositioning entails making significant changes in your products and brand to change its perception in the market. However, brands face several challenges as they try to bring about a change. It is important to understand the concept thoroughly to implement it efficiently. In this article, we have explained brand repositioning at length. As you go through this piece of writing, you shall learn how it works, its importance, why you should opt for it, how brands benefit from it, how it differs from rebranding, and more.

Repositioning
Understanding Repositioning in Marketing Strategy
Repositioning, as stated above, is a strategy used to change how people jordan phone number list perceive your brand. If done the right way, brand/product repositioning can prove to be an effective marketing strategy. This is because it helps bring about an exciting change in your brand encouraging your prospects to try it. The process can be quite challenging, particularly for brands that are popular among the masses. There is a lot that goes into repositioning. Brands must study the market thoroughly to learn their competitors’ strategies and consumers buying behaviour to develop an effective repositioning strategy. There are mainly three repositioning techniques, including stealth positioning, reverse positioning, and breakaway positioning. As a business owner, you must understand each of these and assess which is best suited for your business to benefit optimally. Here is a quick look at these techniques:

Stealth Positioning – This strategy includes hiding the actual nature of your brand/product by grouping it in a different category. This is usually done while launching a new product that may otherwise not receive a good response.
Breakaway Positioning – This involves introducing a whole new category. This strategic approach is followed to increase the demand for a new product and enable it to emerge successfully amid competition.