More money and more success with direct marketing, advertising letters, mailings and direct response ads - Axel Andersson ( buy here )
Yes, that really is the title of the book.
But before you shout “UNSERIOUS,” let me introduce you to Axel Andersson.
The Swedish native learned copywriting in the USA, then came to Germany and dominated the markets in which he became active with his skills.
In 1986, he sold his five companies to Ernst Klett Verlag and then settled down in Florida.
Since 1991, he has presented the famous Axel Andersson Awards, which were given to all advertising mailings that were unbeaten for three years or more.
You can learn a lot from this copywriter .
Here is his book:
More money and more italy phone number list success with direct marketing, advertising letters, mailings and direct response ads
3) On Advertising - David Ogilvy (buy here)
best marketing books ogilvy on advertising
The book is not directly about copywriting, but about marketing and advertising.
(That's why you'll find it on my list of the best marketing books .)
And as a copywriter, you need to understand the basics of marketing.
When people buy.
And when not.
What effect do certain images and texts have on sales?
In this classic, David Ogilvy also reveals how you can win clients (as a copywriter or marketing agency), how you can find a job, or even how you can research so well that you can beat your competition.