Choose products that you have extra stock on or ones that you can still make money on, even after an agreement.
Make it time-sensitive. A “3 days only” limit forces people to act quickly.
Be clear about your savings. Show customers exactly what they are saving.
Plan ahead. Use BOGOs to make room for new items or seasonal collections.
Limited-time product bundles
Post-it note showing limited time offer
People love bundles, especially if they think they're saving money. Pair some items, add a discount, and suddenly it's a no-brainer for customers. Bundling is a great example of a sales promotion tactic that creates value for shoppers.
Example:
Sephora packages skincare products in limited edition sets during the holidays. The “limited time only” angle feels exclusive and people grab it.
How to do it:
Choose products that go together. Like shampoo and conditioner or a complete skincare routine.
Show how much they would save if they had shopped separately, then highlight the discount.
Put a time limit on it so people know they need to act quickly.
Promote it everywhere – on your website, email, social media. Make sure everyone knows it’s happening.
Free samples for new products
Free samples remove hesitation. If people try before they buy, they are more likely to buy, especially with moj database a new product. This is a classic example of sales promotion to build trust with customers.
Example:
Lush includes free samples with every purchase, giving customers the opportunity to try something they wouldn’t otherwise pick up. This often leads to repeat purchases.
How to do it:
Encourage repeat purchases by adding a little note: “Did you like it? Here’s a discount on the full-size version.”
Make it feel like a thoughtful gift. Call it a “thank you gift” or something that adds to the perceived value.
Monitor whether samples lead to increased sales.
Limited edition products
Limited edition items create a sense of urgency. If people think something will sell out soon, they’ll act faster. Plus, it’s a fun way to test new ideas or create buzz for your brand. Emphasizing exclusivity is one of the most popular sales promotion ideas used by big brands.