If someone fills in the gated content form today, they know they are going to be sold to tomorrow. As sales and marketing professionals, we need to be brave and change the conversation inside our own companies. Do more of what worked yesterday. The reality is that’s not going to work.
“We’ve got to start with communicating to our customers and our dubai cell phone number list prospects that you as a brand care.” — Marc Chabot, CEO of Reachdesk “We’ve got to start with communicating to our customers and our prospects that you as a brand care.” — Marc Chabot, CEO of Reachdesk https://bit.ly/2WvLOnl Marc continues to share his advice to send an email to ask them how they are doing along with an Uber Eats voucher.
That’s a powerful message today. Your goal is to communicate that your brand is there. You’re trying to help. You’re happy to educate. But, most importantly, you don’t want anything in return. Marc emphasizes, “You will reinforce your brand, your conversation, your opportunity with prospects. I guarantee they will respond positively.“ Asking your prospects to make a decision today may not be possible in their environment.
No one wants to be sold to today
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