Cloud Computing - Secure Mobile Working in Today's World

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Outlook, Website optimization through personalization
Anyone who personalizes their website offers visitors a very special user experience. What is even more important is that users on the web increasingly expect such an individualized approach.

To be precise, your messages need to relate to your fusion database recipients, otherwise they won't be noticed. Personalization is therefore a must.

A common example of personalization is all modern websites that offer location-dependent services, such as weather forecasts, catering services or car-sharing providers.

The content of such pages changes depending on where the visitors are. The location of the respective visitors is accessed in order to display the most current information. This approach makes offers on the website immediately relevant. And another convincing argument,
Personalized CTAs perform 202% better than their anonymous counterparts .
(Source, HubSpot)

Website personalization needs background data.

In the best case, you already have this data. Stored in your CRM system. This then only needs to be connected to your content management. In other words, personalization can only ever be as good as the data you can use for it.