SalesLoft understands the companies on

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There are lots of fish in the sea First,its target list aren’t the only companies that might be interested in its products. “No matter how good our list is and regardless of how aligned we are with marketing, you can’t say we know who are the only companies we should do business with,” said Brad Ansley, manager of SalesLoft’s sales development team.


“That is completely unrealistic.” 2. Inbound lead gen directly supports ABM france cell phone number list Second—and more importantly—the way SalesLoft’s marketing team generates leads is not in conflict with the overall ABM approach. That’s because SalesLoft’s marketing team generates plenty of inbound traffic and leads from companies already on its target list. If an employee from a target account visits the website or requests a demo, for eample, that activity will automatically be routed to the assigned sales rep.


“That part is great,” Ansley said. “If I get a lead like that, I already know what’s happening in the account, and I’m probably already working with multiple people in the company. It makes the whole process much easier.” In that way, SalesLoft has broken the usual dichotomy commonly described when talking about ABM… That you have to create a list and focus ONLY on that list and no one else.