Naturally, the distribution of responsibilities shown in the infographic may not apply to the reality of your company. But some functions must be fulfilled: content planning; definition of the editorial calendar; writing; proofreading; editing; design and creation of images; content promotion. In this question of roles, it is also necessary to take into account whether your company will hire freelancers to carry out some steps, such as writing, reviewing and design.
In fact, this outsourcing is very common, according to this cmi czech republic whatsapp data chart:outsourcing of content marketing activities in bbsource: content marketing institute.The larger a company is, the greater the tendency to outsource content production, but companies of all sizes tend to do this outsourcing.For it to work well, it is necessary to designate someone to manage the work of freelancers.
Define the objectivesthe objectives will guide all the work. to increase traffic to its website and blog? Increase engagement on social media? Increase the lead base? Lead leads to a purchasing decision? Strengthen your authority in the market? Rebuild the company's reputation? When talking about objectives, this also includes the intention of each specific content.