Provide consistent data at each touchpoint
An API management platform simplifies data maintenance. B2B marketing no longer holds the information itself, but instead uses the platform to access the source systems in which data is always up-to-date and consistent. This reduces the risk of communicating outdated information.
In addition, B2B marketers no longer have to united kingdom phone number list deal with IT requirements regarding security, scalability, etc. - the platform takes care of that. For example, free from complex IT dependencies, they can use data from a PIM and an OMS system to provide a configurator that customers can use to individually put together their desired product.
monetize services profitably
An API management platform thus enables use cases to be implemented securely and in line with requirements. Companies can monetize services, for example by requiring external users to pay for data access. It is possible to allow a certain number of free accesses per day and charge a fee for more than that. Another option is to charge a few cents for individual accesses.
Offer self-services flexibly
Self-services are becoming increasingly relevant. Here, an API management platform serves as the basis for a B2B online marketplace on which B2B marketing provides digital products and services. The B2B marketplace can also be open to customers and partners. Depending on their authorization, defined user groups can combine different services into a new solution.