Web push also allows you to engage your audience quickly - perfect in today's world of diminishing attention spans. Running a sale? Send a push notification. Are new products available? Has a blog post been published? Has an order shipped? Whatever the message, you can use web push to send it to your audience.
Web push notifications
Picture from Princess Polly
The path to becoming a web push subscriber is also much easier than email. The image above shows a standard gcash database opt-in prompt seen at e-commerce brand Princess Polly . If the user wants to subscribe, they click Allow. That’s it.
While others still use a multi-step form that requires checking your email and clicking on a confirmation link, here it's just one click and then you're done with web push.
Recommended tool: Aimtell
Recommended tool: Aimtell
Getting started with web push is easy. There are several web push providers to choose from, and Aimtell is one of them. The installation process is very straightforward (download our WordPress or Shopify apps or install a few lines of code for all other websites).
Once you sign up, you can start sending campaigns right away. You have the power to control who you send messages to. Send campaigns to all your subscribers, just one, or anyone.
What we really like about web push is how much information you can track and use to send smarter campaigns.
Recommended tool: Aimtell
Abandoned cart retargeting has long been a top choice for marketers looking to increase conversions, but web push offers you a new way to do it. They essentially work the same way as other abandoned cart initiatives, but the increased visibility is a major plus. You also don’t lose out on targeting users who haven’t provided you with their email addresses.