Three is a pretty strong number – and we're not talking about the witches from "Macbeth."
When you repeat something three times, it's more likely to sink into readers' brains. They'll remember a point, phrase, or sentence because they've seen it often.
That’s why it’s a good idea to use the same (or similar) call to action on your Hello Bar, optin page, and other pages on your website. Drill it into your readers’ heads.
18. Include an effective call to action
your CTA can make or break a conversion. Seriously.
Marketers who use boring, banal CTAs often see declining conversions.
For example, “Submit” is the worst call to action you can use. All it says is that your reader submits the form. Boring. And a wasted opportunity.
The best CTAs help the reader say “yes.” And who wouldn’t say “yes, please” to this CTA from Wool and the Gang.
WoolGange Strong CTA Example
Image via Wool and the Gang
The CTA is powerful because it offers a clear reward of 15% off that grabs attention. It uses fun language like “JOIN OUR GANG” to make it seem friendly and inviting. Plus, it promises great extras like new designs and promotions to entice people to sign up.
You might also like:
The 43 Best Call-to-Action Phrases Proven to Increase Clicks and Leads
Ways to Use Calls to Action (CTAs) in Your Marketing Strategy
19. Describe information using positive imagery
Negativity can work in certain situations. For example, you can use negativity to push the “No” button in your main questions to support your opinion:
copywriting headline – Describe information using positive imagery
People don't like to answer questions untruthfully. It goes against the grain.
However, whenever possible, frame the information positively. Help the reader see a better paytm database future, a problem solved, a goal achieved, or information gained.
20. Maximize the variety of your word choice when writing texts
If you use the same language over and over again, readers get bored. You probably already know this from the books you've put down in frustration.
The same concept applies to copywriting. If you change your language, use surprising words, and delight your audience, you will increase your conversion potential.
And that's the strategy Dooney and Brooke adopted in their email sales pitch. They use a variety of phrases to keep their email copy interesting and fresh.