Now let's get to the good stuff. What call to action phrases work best based on research? We've implemented and A/B tested CTA, so we have plenty of suggestions to share.
Click here for all the details
Sometimes it's plain and simple. You'll increase conversions if you tell your readers the benefits of clicking the CTA button.
There are no surprises or hidden meanings. What you see is what you get.
Of course, you can customize your call-to-action phrases. Examples might include the following:
Click here to find out how we did it (revealing your secret sauce)
Click here to read our FAQ (answers to all questions from potential customers)
Click here for an overview (similar to the primary example, but less formal)
Play with different options and find out which one works best for your audience.
2. Download now
This is another simple but effective call-to-action phrase. It tells the visitor exactly what will happen engineer database when they click the CTA button.
Use this call to action when offering a free or paid download, such as a lead magnet . You can also put it on your landing pages for a specific product or purpose. The link would take potential customers to the checkout, sales, or product page.
Here is an example of a call-to-action button with the phrase "Download Now."Download now
Image via Download
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3. Instant download here
Action verbs can create urgency and encourage clicks. Adding the word “immediate” to this CTA phrase will encourage the prospect to hurry up and take action.
You can also reverse it: “Download here immediately.” Alternatively, you can use another phrase to suggest urgency: “Download here now.”
Whatever you decide, consider other adjectives that can help you convey urgency and get people to click through.
4. Respond today and get…
This is an example of a cause and effect CTA. It's a powerful way to balance the equation.
It's like a transaction. I'll give you $10 and you give me a premium font. I'll give you $40,000 and you give me a car.
However, this case has far less risk than a purchase. You are asking your audience to respond to your message via email or social platforms in order to receive something of value.
It could be an e-book, a free sample, a calculator, or a template. Just make sure it's relevant to your audience.
5. Try it now for free
Who doesn't love the word "free"? Many don't believe it, but we can overcome this obstacle with compelling copy.
Instead of asking a potential customer to buy your product, you offer a test drive. The user can kick the tires, so to speak, and make a more informed decision. You are willing to let potential customers discover what you offer without paying. This also shows trust and helps establish your e-commerce business as trustworthy.
Look at how Hulu’s CTA button stands out in the email example below. By offering a one-month free trial, they’ve positioned themselves as a trusted brand that cares about customer experience.