An industry dependent on results

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The team or athlete that he supports is a social factor in his life : he spends a lot of time talking about the team, the players, their results, the signings... Well, about everything that surrounds it. Thus, we can say that the fan is a great evangelist of the club-athlete brand.


The strength of the sports industry is its enormous economic potential and its very wide audience.

But not everything could be a bed of roses, right?

In sports marketing, the economic aspect can be a weak point.

Investing in a club, athlete or sports league can be philippines phone number list a risky bet for many brands, as sporting results can be different from one season to the next.

Of course, if you want to avoid these risks, you can invest in brands that are successful (almost) every season: Real Madrid, Barça or the Golden State Warriors, to name just a few.

But of course, these are very expensive investments and not within everyone's reach.

And, let's be clear, they are not always 100% safe either.

Who could have predicted professional boxer Anthony Joshua's defeat against Andy Ruiz?

I sure don't.