By combining both strategies, a complete picture of the customer journey can be created.
You can collect both analytical and anecdotal data for your customer journey planning in different ways:
Collect reviews : When collecting feedback from your customers, make sure you learn both who they are and what their experience was like, from the moment they were looking for a solution to a problem to the moment they decided to buy your product. Dig deep!
Lead Nurturing : Throughout your leads’ customer journey, you should take hong kong telegram data note of any concerns they raise or obstacles they mention.
Involve your customers in customer journey mapping: When you start designing user journey maps, it can be helpful to involve customers directly in the meetings. Whenever it is possible to get information directly from the source, you should do so.
Customer experience experts: While bringing in experts isn't cheap, it gives you an unbiased third-party perspective on how your customers are doing and how you can optimize your touchpoints.
Understand the most important steps leads take before conversion
The easiest way to find out what steps your customers go through is to look at your sales funnel .
We want to rename each step from your leads' perspective to ensure the focus is on their actions , not yours :