According to Martin Müller, companies should have a base of around 40 positive reviews. If companies have fewer reviews, they do not yet offer enough credibility. Once they have 40 positive reviews, a trend can be seen. If something goes wrong and an unhappy customer writes a bad review, it does not have quite as much weight. But if you did not have these positive reviews beforehand and then only receive one star from a customer, it is difficult to restore your reputation.
"In the long term, companies should look for a portal that may already have reviews of their own company. They should first take stock of the existing reviews in order to get an impression of their own reputation on the portal in question ," explains Martin Müller.
In this way, all reviews are concentrated in one channel, and this channel can then netherlands telegram data be actively promoted. Customers can be encouraged to leave a review there as well. By concentrating on one portal or a few selected portals, a clean and clear reputation strategy can be developed. " The long-term strategy should be a systematic approach: For example, you can ask for a review after a deal has been concluded but before the invoice is issued - and maybe again after three years," advises Martin Müller.
This strategy can be linked to appropriate targets and success controls, for example, how many reviews you want to have after how many years. Part of the strategy should be to use the reviews specifically for marketing purposes and to advertise with the voices of your own customers or the reviews on recognized rating portals. The portals' rating seals or Google star ratings can be presented on your own website or printed on every offer, thereby increasing trust and sales.
"Companies should try to control which portal customers use to submit their reviews. You have to be proactive and not just watch ," warns Martin Müller. If you make the mistake of leaving the channel up to the customer, most reviews end up on the largest consumer portals like Google, Yelp or Facebook. Companies themselves have no influence over these portals. Taking action against a bad Facebook or Google review is extremely difficult, even if it is completely fake.