Venn diagram professional life vs. product with arrow to professional life
Not only will you attract the attention of more potential readers and customers, but you will also show that you understand their needs and problems, even those that are not directly affected by your product.
When a company that sells field service software publishes a guide on how to recruit and poland telegram data retain good service technicians ( without simply presenting its own software as the solution), it builds trust - even in areas related to its own product: It proves that it is familiar with the problems that field service managers face.
One of our approaches was to take the traditional marketing funnel and add our own definitions and content to each stage.
You would be surprised how many companies ignore the upper phase
The top two phases are where we publish the majority of our content. Not only is there a much larger audience in these areas, but this content also ensures that people trust you from the start and already know you by later phases.
CONTENT DISTRIBUTION
Knowing your audience also helps a lot when it comes to deciding where you ultimately publish content.
We initially decided on three channels:
Our blog
Guest contributions for other blogs and relevant publications
email newsletter
Depending on your readers and the content they prefer, you may have more success with videos on YouTube or Vimeo, infographics on Pinterest, or useful tools hosted on your own domain.