Step 5: Create a plan and assign responsibilities

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Let's say a bank founder may notice that competitors offer traditional services to entrepreneurs. Therefore, he can focus on new financial instruments and services for young entrepreneurs. This way, the brand will stand out from competitors and attract the target audience. It is also these characteristics that need to be emphasized in the strategy of negotiations with clients.

Step 4. Selecting communication channels
It is necessary to select communication channels with the target audience. This is necessary so that the company interacts with potential buyers where they spend their time.

Let's say, it makes no sense for a bank to create an account on Odnoklassniki for el-salvador phone number list young entrepreneurs, where there is no target audience. But potential clients can sit on Telegram, where interaction with them needs to be established.

As communication channels, you can use not only social networks, websites, media, but also outdoor advertising. For example, stickers in subway cars or billboards.

When forming a strategy, it remains to draw up a plan, write down a budget, decompose large tasks and assign an employee to each of them. It is worth immediately determining the deadlines for the tasks. For this, it is convenient to use a project roadmap and a media plan.

The map will help visualize the team's work, control deadlines, and analyze risks. It will help you notice in time if employees fail to complete a task by the deadline. The media plan helps plan the launch of advertising campaigns.

The final step in creating a communications strategy is to identify key performance indicators (KPIs) that will help you evaluate the results of the strategy and make any necessary adjustments.

For example, KPIs could include social media reach, customer satisfaction, or the number of leads generated by an advertising campaign.