Star
This is probably the most popular opinion in uneducated circles. Even if you don't know about SBU, you've always known about the star. Almost every company has its own star (well, or a brand if you like), and if it doesn't have one, it's sure to get one. The meaning of Star is very simple: the product is very popular and sells out very quickly, but only within a certain period of time. How quickly it took off, as quickly as it falls off, and maybe faster. A distinctive feature from other types is high funding, which, in theory, should pay off. Moreover, it requires not just a lot of money, but a lot of it.
For example: Assassin's Creed
Let's face it, Assassin's Creed has long since moved away from the Assassin's Brotherhood theme. But it should be noted that Ubisoft's star will be making money for a long time. A very wise decision by the developers is to slightly change the game every year, adding something new. Examples of this kind can be cited for a long time: FIFA (an excellent example is football, the game is still bought regularly) or Need for Speed (one of the oldest series and still successful). But first of all, you need to do market research to understand the customers.
fifa
Question mark
A question mark is a product that will either succeed or fail. Also, a jordan phone number data question mark is usually an innovation, something new in a certain area (in the case of games, a completely new gaming experience). Popularity is great, but sales are small. It's quite easy to explain. Let's say you come to the race and decide to put the last money on the gray horse: take a risk. By proposing a new genre in a video game or a new gameplay concept, the developer takes a risk. Usually, indie developers take the risk, corporations can be called Valve.
Example: Rust
It must be said that Rust did not remain a grey horse for long. Rust is interesting above all because of the social component. This does not exist in any game. In MMORPGs, people gather only to defeat some kind of boss, and so each develops separately. In Rust, you crawl after the first raid to someone else's house with friends. To develop, you need not only to raid with comrades, but to live together and create a community. Apart from that, all the ideas in Rust are carefully borrowed from other games and perfectly implemented, so that the customer is satisfied with the game.