Based on the results of the research, you get to work. 'Who is the target group' and 'what are the objectives' are important questions here, which must be answered and anchored in the elaboration of the strategy. In an online purchase cycle, we always recognize four different steps:
Awareness – a consumer comes into contact with a message/brand
Appreciation – a consumer makes a connection between themselves and the message/brand
Action – a consumer converts: performs an action that creates added value for the brand such as a purchase, newsletter subscription or creating an account
Advocacy – a consumer talks about the brand in a positive way within his environment
These objectives form an important part in the different phases of the social media turkey telegram data strategy and are fully embedded in it and can be linked back to every activity. The next step is the creative implementation of your strategy, which must be a concrete translation of the overarching marketing and communication strategy . Authenticity is an absolute must in this.