Display advertising - Similarity media topics

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Based on the research findings, e-commerce website visitors are also interested in topics such as hobbies and leisure (36%), beauty and fitness (36%) and electronics and computers (almost 12%).

We recommend using our Display Advertising tool to analyze the strategies of advertisers in these industries and extract the best ideas that you can apply for yourself.


Dsplay advertising - Similarity advertiser topics
You should also pay attention to the media in the automotive and electronics and computer industries.

Check out their strategies, add media from the industries below, tweak bahrain phone number list your campaigns if needed, and run some experimental ads.


The key is in cross-device segmentation
The “ desktop vs. mobile ” topic is always a popular one, but what’s interesting is that the top advertisers in the “Shopping” niche have no preference for either.

We found that your ad impressions are fairly evenly distributed across all devices, at 18-23%.

Therefore, targeting ads across different devices is a very popular strategy.

It allows advertisers to reach their target audience at every stage of the advertising journey.