How many pages lose visibility in mobile search?

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The overall picture looks like this - we took screenshots of the search results on the desktop and compared them with screenshots from the mobile device for the same query.

The data shows that URL deviations form a snapshot of how many pages have lost positions in mobile search.

For a more accurate and detailed presentation of the differences between desktop and mobile results we have used “domain position changes”.

By following domains instead of specific pages, we ensure that we are taking into account mobile versions of pages with different URLs.

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About the organic search tool
SEMrush Organic Research is a simple tool that provides deep bulgaria phone number list insights into the behavior of any domain.

In a matter of seconds, you'll get the top keywords that are driving traffic to your site, see recent rises and falls in search rankings and any featured results, and a list of your top organic competitors.

Deviations in URLs

We tracked how many pages lose their position in mobile search compared to desktop search results.

A staggering 30% of URLs found on the first page of search results have moved below the top 10 results in mobile search.

The table below shows how many desktop results have missed the top 10, 30, and 100 on mobile.