Advantages of including video in my content strategy

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A video marketing strategy must be able to make the user feel that watching a video is like looking through a magic window.

This phrase tells us about the enormous power of video, because if we think about it, that mix of images and sounds on the screen is the closest thing we have to experiencing other realities, even from our mobile phone.

It doesn't matter if it's about finding new recipes or just having fun.

If there is one thing that has been constant in recent years, it is the growth of video consumption on the Internet.

What is a video marketing strategy?
A video marketing strategy is the set of planned actions to get czech republic phone number list from point A (current situation) to point B (desired situation or objectives) using audiovisual language in different digital channels as tools to achieve our objectives.

It is an important part of our content strategy and, in general, of our marketing and communication strategy.


Currently, nearly 80% of the content consumed on the Internet is video.

This is no coincidence. Some of the advantages that audiovisual language offers to brands (business and personal) are:

Easy to consume. It's easier and more fun to watch a video than to consume text alone.
Increase engagement. It is a format that awakens emotions and connects with people.
It builds trust. We trust more in what we can see and hear.
It improves SEO. For example, by increasing the rate of permanence on a website.
It makes selling easier . It helps to show products and/or services in a more graphic, subtle and fun way. For example, in this Volkswagen commercial:
Youtube video thumbnail
It humanizes the brand. It allows us to put a face to our company and tell stories.