PPC Success Story - Organic CTR

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PPC success story - Keyword gap
4.- Position your competitors' organic keywords
If you're not ranking on the first page for the keyword your competitor is targeting, it's a good idea to supplement the traffic you're not getting with PPC campaigns.

There are those who think that “positioning organically is always better, so I prefer to invest in SEO.”

While it is true that organic CTR is always better than paid CTR, the trend shows that Google is reducing organic clicks and giving more importance to ads:



PPC Success Story - Paid CTR

Identifying keywords that are not ranking in the top 10, either manually ecuador phone number list or through SEMrush, will help you get some valuable insights.

In the image below you can see some of the keywords that Graigs Farm ranks higher for organically than Coombe Farm Organic in the UK.

With the insights from this PPC success story, you can refine your PPC, SEO, content ideas, social media, and more strategies:


PPC Success Story - Brand Comparison
5.- Bonus: try to influence purchasing decisions with PPC data
A PPC strategist can even identify opportunities to expand a new product range.

The PPC success story of Coombe Farm Organic, an online organic meat store and Morphsites client, demonstrates this.