Content marketing for sustainable tourism

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Offer tourists a different option, not the classic "theme park" built around a community and which does not benefit them. In this way, instead of visiting a sweet version of the original, the tourist better understands the way of life, culture and atmosphere of the destination community.

Difference between responsible tourism and sustainable tourism
There is some confusion surrounding the terms “responsible” and “sustainable.”

Sustainable tourism has a higher impact, because it aims to reduce the carbon footprint generated to 0.

That is, unless you walk or bike to (say) Egypt, eat sustainable food at ghana phone number list your destination, stay in a local or CO2-neutral residence, and travel to the pyramids without generating additional pollution, your carbon footprint will be unsustainable.

And I don't think you'd feel like walking to Egypt.

Therefore, although we talk about sustainable tourism, we are actually talking about responsible tourism , since it is practically impossible to classify a destination as sustainable.

The moment the slightest CO2 emission is generated, it ceases to be so.


Regardless of how you define it, if you run a tourism business of this nature, you need to share it with the world.

That's where content marketing comes in .


It serves to educate your audience, communicate your values ​​and tell the world why your business is better than the competition.