Factors that reduce trust

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There are no fewer of them than the increasing factors, but they should be avoided: grammatical errors , old dates; intrusive reviews, direct praise of the product causes distrust towards it; distractions that prevent the user from concentrating on the main information; hackneyed avatars of bloggers that constantly appear on the Internet; reviews that can be found on every website; sloppy layout; fictional situations; words with superlative form - fantastic, miraculous, super-best; too low or, conversely, too high a price for a product; disrespectful attitude towards the audience; the author's incompetence, which will affect the user's point of view.

To create a successful pre-landing page, you can Lithuania cell phone number list use a structure that is found in absolutely everything: describe your life situation and the essence of the problem; find an acceptable solution; write about the problem that arose on the way to solving it; solution - the proposed product; the result that was ultimately achieved; positive feedback. It's up to you to decide whether to use this structure or not, maybe you can find your own and successfully apply it. Content design Pre-landing warms up the audience. At this stage, it is important to charge the user to perform the action.

You need to charge carefully, the user should have the feeling that he wanted it himself, came to this decision himself. The user should not have the feeling that they are being sold a product, since on a subconscious level this causes a repulsive effect and the desire to read further, and especially to buy, disappears completely. The text in the pre-landing page should be light, simple, clear and warm, and, of course, evoke in the user only certain thoughts that will increase the level of trust in the product. The most popular way is to describe symptoms and consequences.