Social selling - Interview with Esmeralda Díaz-Aroca

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To do this, of course, he specialized in Digital Marketing.

During this time he has founded Díaz-Aroca & Asociados , Social Selling Coach and the startup Blogsterapp, which is nothing more than a reflection of his frenetic activity in the media.

As if this were not enough, Esmeralda also writes books.

Among other titles, she is the author of "How to have a 10 profile on LinkedIn", co-author of "Social Selling. The new tool to sell more" and "Twitter for Lawyers".

On a personal level, I have the honour of knowing this restless and non-conformist woman very closely, who spreads her energy, her boundless camaraderie and her know-how as she walks.

Knowing all this, you surely want to start reading everything Esmeralda has to tell us about Social Selling, right?

Well, here we go.

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Let's start from the beginning, give us your own definition of social selling

If we literally translate the word Social Selling it means “Social Sale”.

“Selling” does not always mean selling products and/or services, selling is a very broad concept.

For me, “selling” in all cases and within the term Social Selling honduras phone number list means achieving a specific objective using social networks as a communication channel, for example:

1.- Find potential clients to set up an interview (physical or virtual) and then follow the natural process of classic sales (argumentation, rebutting objections and closing).

2.- Looking for a job -for example- is a goal of many people, for which they need to “sell” their capabilities and skills.

3.- Find partners and/or investors for the development of a project.