The advantages for the franchisee

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Lack of coherence is one of the reasons why your brand might not get the positioning you want in people's minds! Think for example of some multinational companies like Hitachi and Samsung, which produce everything from industrial machinery to mobile phones.

If you are not focused enough, the risk is precisely that of not being able to position yourself at the first place in the mind of your potential customer for your target market. In chinese overseas america data this way, it will be more difficult to succeed in selling your products or services. On the contrary, if you have worked on your brand positioning, you will have an easier time attracting customers and closing sales : people themselves will look for your company because it is the first one they will think of! Effective brand positioning : how and why to do it? I have already anticipated one of the main useful factors for brand positioning, namely the coherence between your corporate identity and your communication strategy .


It all starts from correctly identifying your unique selling proposition , your value proposition, a unique proposition that differentiates you from your competitors. You must communicate what you and your company can offer to those who choose you in order to differentiate yourself from your competitors : enter the mind of your potential customer, make him perceive the benefits he will obtain by using your products or choosing your services and explain to him why you and your company are authentic, unique and different from every other player on the market. Only in this way will you be able to implement your brand positioning strategy and obtain long-lasting results over time.