How to choose the Call-To-Action for radio advertising?

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The sales letter - literally "sales letter" - is a communication, online or on paper, that has the sole purpose of selling a product or service , presenting its characteristics and explaining the reasons why you should buy what is proposed.

When this type of communication is used online, we often find ourselves faced with real landing pages , structured to sell; alternatively, the text of the sales letter can become chinese overseas europe datathe body of an email that you will send to your lead database to propose your products or services.

Or, you will certainly have received paper sales letters , sometimes accompanied by a welcome gift to encourage the recipient to perform a very specific action. In any case, it is always a real invitation to purchase, which is developed following the rules of persuasive writing .

But be careful! The sales letter is not the magic wand that will make you sell like crazy. Or rather, it is not if you do not know the right levers to persuade people to take the action you want. It is certainly not easy, but below I have collected some suggestions for you to make your sales letters persuasive and effective .