In order to best implement store locations, follow the guidelines below:
Implement all technical basics into the store pages (name, address, contact information, brand name, Google Map, etc.)
Include a set page for store location searches only, which will make it easy for customers to do an internal search once on the site.
Publish all locations as a KML file, with the address of the KML file as part of the XML sitemap.
Use split testing to determine what works and what doesn’t.
Statistics show that nearly russia phone number list 7 billion searches are made each year with local intent, meaning that 7 billion searches are made with the goal of finding a local company. This is a large number to tap into, and must be done diligently to see results.
The next step is to determine which online portals customers are using to find your pages. Learn which search engines or social media platforms are producing the most searches, and focus on optimization for those platforms specifically. Ideally, most of your customers will be using Google, as studies show the search engine offer an average of 14 times more customer impression and visits than any other search platform.