Your email has been opened, you have passed the first difficult hurdle! The next challenge is to offer useful, inspiring content that strengthens the connection with your brand or company and, at best, leads to a newsletter conversion. To achieve this, you need to focus on one central topic in the newsletter instead of addressing different topics. Put on your subscription gcash data glasses and before editing the content, think about what your readers expect from the newsletter, what difficulties you might encounter or what they would be happy with. The range of possible newsletter content is enormous. To inspire you, we have put together a small selection of topics for your email marketing:
Present new products via email;
Launch reduction campaigns;
Use seasonal occasions for inspiration newsletters.
Email Marketing
Also, in order not to bore your readers or scare them off with too frequent product ads and discount campaigns, you need to come up with a well-balanced thematic cocktail . Find your own recipe of advertising, expert knowledge, company information and creative content that appeals to your target group.
Optimize emails for mobile devices
Unlike the early history of email marketing, the majority of emails are now read on smartphones . Since mobile device screens are much smaller than computer screens, you need to make sure that your marketing emails display responsively on mobile devices. With this type of display, the design of your email is automatically adapted to the screen width of the output device. Key points to consider for mobile-friendly email marketing are:
Choose a short topic with a maximum of 50 to 70 characters;
Set a sufficient font size : 22px for headings, 12px for body text, and line spacing of around 17px;
Enable easy touch navigation for links and other interactive elements.