If you are a regular reader of our B2B blog, you will have noticed that we have been following the development of publishers in the context of Web 2.0 for some time.
A report from Internet World Business from March 2007 fits in with various reports and articles on the reorientation of publishing houses .
Gruner+Jahr CEO Bernd Kundrun is suspicious of his competitors australia phone number list Springer, Burda and Holtzbrinck's urge to invest in Web 2.0. Investing to survive? Gruner+Jahr CEO Bernd Kundrun often finds the online strategy of his competitors incomprehensible: "It would not be enough for me to pursue a venture capital approach beyond and far away from my existing business," said the CEO in an interview with the marketing trade magazine "Werben & Verkaufen. (...) That can work out well at times, badly at times - but in no case does it have any impact on the viability of my core business." Instead of building purely online brands, the media professional relies on the power of his established G+J brands. (...) Nevertheless, he also sees the need to get involved with new services on the web. By the middle of the year, a new Internet platform for the title "Essen und Trinken" with around 500 videos is to go online."
Conclusion: In the B2B environment, the reorientation of publishers is, in my opinion, primarily characterized by the fact that user habits are changing, media changes are taking place and new business areas are being developed as a result, which make a wide range of online campaign options possible in the first place.