In the world of retail, Performance Max has taken on a new meaning. It has become an essential solution for reaching customers exactly where they are hunting for the best deals during Black Friday and the holiday season. This combined power, supported by Google AI, helps companies not only increase sales but also optimize return on investment (ROI) across all Google Ads channels - including Search, YouTube, Display, Discovery and Google Maps.
Switching from Standard Shopping Campaigns switzerland phone number list to Performance Max
If you're already running classic Shopping campaigns, there's an exciting opportunity ahead of Black Friday and the festive season: Performance Max. This powerful tool can help you increase your conversion volumes and maximize retail success. In fact, advertisers who switched from standard Shopping campaigns to Performance Max have seen an average 25% increase in conversion value with a similar return on ad spend (ROAS). (Data from Google, global, Ads, October 2022 - March 2023)
1. Preparation is everything
Prepare both your budget and bids and use Performance Planner and demand forecasting to adjust your budget and ROAS goals at least 4-6 weeks before the holiday peak.