Create a dedicated landing page
One of the most critical parts of a referral contest is the referral landing page. It is a webpage where all the details of the referral contest live. Advocate share rates can be as high as 45 percent for customers reaching this asset, and the Friend conversion rates can be up to 10 percent.
Rules of the referral contest
Rewards
Social sharing options
The form to join the contest or the form to refer people
These are Friendbuy’s rules for an effective landing page:
Identify the Goals Of A Referral Page. The page should expand a referral program’s email list, boost customer referrals, improve customer retention, and increase sales or revenue.
Use Good, Clear Copy. The referral messaging copy should be clear, concise, and encourage people.
Make It Easy To Promote. The denmark phone number list page should be easy to get to and share the referral program.
Use Conversion Optimization Tactics. The page has to load quickly, look good, and be easy to use.
Use A/B Testing. One of the best features of Friendbuy is how easy it is to do A/B testing and figure out the best copy and images for your referral contest.
The landing page is the welcome mat for new customers. These are the tactics to use to increase referral landing page conversions:
Direct referred Friends to the homepage
Present referred visitors with a welcome widget
Generate a dynamic message in your referral landing page
Personalize the welcome experience
Don’t worry; Friendbuy makes it super easy to create a custom landing page. If you have five minutes to spare, you can create one in four steps:
Create a page on your site like yoursite.com/referral-page.
Pick a referral template and edit the widget on your Friendbuy account.
Configure the widget settings to “embed.”
Paste the corresponding widget snippet into the unique page you just created.