Defection risk low spenders are customers who haven’t purchased recently and haven’t spent that much overall either.
With this segment a simple win-back campaign could bring them back, though be careful with the discounts you give. Since they haven’t spent much, a discount could wipe out your profit on their orders.
Defection Risk Loyal
Defection risk loyal customers are ex-loyal customers. They have a higher than average number of orders but they haven’t ordered recently. This means they could have gone to a different store (defected) or are on their way out your door.
For segment the name of the game is india phone number list recovering them. You’ll want to do something to bring them back for a new order. That could be discounts, premium bundles, or even ‘abandoned cart’-ese reengagement/winback campaigns. Don’t be afraid of heavy discounts here either, these customers showed strong past behavior that could lead to multiple future sales if they come back.
Defection Risk (RF)
Defection risk (RF) customers are on the edge of buying from someone else. They might be recoverable, especially if they are infrequent orderers.
You should target this segment with any reengagement and win-back campaigns you have. Recovering them could rekindle their purchases before they are fully gone.
Defection Risk (RM)
Defection risk (RM) customers are potentially switching away from your store. They’ve spent right near the average amount on their orders so they shouldn’t be your top focus but campaigns targeting them should be modestly successful.