Sell more and earn more

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Today, more than 80% of people are more willing to trust people's opinions when buying goods or services, rather than the advertising of faceless companies. Thus, by developing the brands of its employees, a company can:

;
improve your own reputation;
increase the reach of the target audience;
convey to the audience the values ​​and ideas behind albania number data the company’s products;
answer current questions from customers;
develop new business connections;
build trusting relationships with clients that will lead to their loyalty.
Before starting cooperation with a company, up to 80% of clients first prefer to contact a brand representative to learn more about it and gain a sense of trust. It is optimal for the client to have a feeling after communicating with a specialist that he has known the company well and for a long time.

Live communication is the basis of trust

Communication with a brand representative can take place through different channels. One of the most effective is social networks. According to experts, 70% of people are more loyal to a company if its social media account is managed by the owner or a leading specialist. Blogs of influencers — company representatives — are no less effective. Here, useful information is presented to clients in video or text format. You can leave a comment and get answers to your questions directly — from a real person, not a bot or a faceless “chat administrator”.

What does a personal brand consist of?
Open and honest presentation of personality;
individual values;
a unique voice that conveys these values;
useful content that provides value to a wide audience;
creative presentation that distinguishes the brand from its competitors;
integrity of the image - information transmitted to audiences on different platforms should not have contradictions;
Authenticity - correspondence between the online image and the real image of the person.
How to Build a Personal Brand

Most often, a person's career achievements, professional skills and abilities are in the shadows, and information about them is not available to a wide audience. Therefore, the goal of promotion is to bring these qualities out of the shadows and attract attention to them. You should start by defining a starting point and creating a personal roadmap that will allow you to achieve this goal.

10 Steps Personal Roadmap
To build a personal brand promotion strategy, you need to take the following steps.

Before promoting your personal brand, you should evaluate your current presence in the media space.
Highlight a specific area of ​​activity in which you are an expert.
Identify the target audience that is potentially interested in your services.
Analyze the real needs of the audience that they can meet with the help of the services you offer.
Find a tone of voice - a unique language and angle of presentation of information that must be absolutely understandable to the audience and in tune with it.
Make a list of digital tools for promotion: SEO optimization, SMM, native advertising, and others.
Assess the person’s skills, “pump them up” if necessary, or delegate some of the promotional activities to other people.
Create your own media kit, including a biography, photo, list of regalia, professional achievements, videos of performances.
Develop an online platform to demonstrate expertise - most often this is a personal or corporate website, blog.
Create content for SMM (social networks) so that it brings benefits to clients, is visually attractive, and fully represents your image.