Know each of your audiences

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It's essential to adapt your social media strategy to the specific audiences of each platform where you plan to do social commerce. This will avoid duplication of content on your website and will ensure increased sales on each social network. Let's take an example with data from Meltwater : if your target audience for certain products is between 35 and 44 years old, even if you have more followers on Shop, your products have the possibility of reaching more people on Facebook Shops.

Facebook advertising audience profile Advertising australia whatsapp number data audience profile Social media users in the world 2024 With HubSpot Knowledge Base, you can get to know each audience in detail through its powerful management tool that centralizes content planning, publication, and analysis. It also allows you to measure KPIs through detailed reports on the performance of what is published in your accounts, to segment audiences and adapt specific strategies for each platform, maximizing engagement and providing better campaign results.

At Prospect Factory, we understand that personalization isn’t just an option, it’s a necessity. With our experience and advanced use of HubSpot during your social media management, we help you transform interactions into sales opportunities, ensuring that objectives are aligned.