Partnership with bloggers and influencers

[gafimiv406]

Collaborations with media personalities are very effective, especially if the PR is conducted among a young audience. In order for the PR campaign to be effective, you need to carefully approach the selection of a blogger. You need to consider:

the commonality of your ideas and principles with those to whom you offer cooperation
Target audience match
relevance of the news item.
It is worth remembering that the goal of PR is not to sell argentina number data something, but to increase your recognition and status. It is not about advertising services, but about demonstrating your high qualifications and expertise, so it is important that the final product is useful to the audience.

For doctors, a separate type of partnership can be a joint project with a doctor of a related specialty. For example, we are conducting a PR campaign for an endocrinologist. We offer cooperation to a well-known gynecologist with hundreds of thousands of subscribers on social networks, and conduct a joint broadcast on women's health. As a result, we receive new subscribers and strengthen the trust and loyalty of the existing audience.



Social media management
Without their own representation in social networks, a doctor loses not only a part of the audience (and therefore potential patients), but also a channel of communication and PR. Social networks are your personal platform for regularly publishing informative and useful posts that strengthen the authority and trust of users.

For doctors, we recommend running several social networks. The most relevant for PR promotion of medical services are:

VKontakte
Classmates
Telegram.
Another separate item is maintaining a Yandex.Zen channel . The service is not related to social networks, but it allows you to distribute content, increasing your recognition. Publications from Zen are visible on the Yandex main page, in Yandex mobile applications and Zen itself. The platform's algorithms adapt to the interests of the reader, making it easier to reach the target audience.