Optimizing your conversions is, in my opinion, the most difficult and profitable step in digital marketing. If, like most digital entrepreneurs, you think you have a problem with your traffic preventing your business from taking off, then this article should interest you. Being passionate about marketing automation, my great passion is to constantly optimize the conversions of my sales funnels. Do you know how to optimize your conversions? Do you know the right indicators to follow to identify your conversion rates?
In this new article, I present to you the main technique for optimizing conversions with certainty, because it is based on facts, as well as the 4 key indicators to observe to act on your conversions.
If you think you have a traffic problem, you are wrong!
First, I'd like to share with you what, for me, is one of the ecuador mobile database biggest digital marketing lessons I've learned in recent years. It was 2013, when I was starting out on my own online, trying to sell my own digital products.
I learned this rule from Ryan Deiss, a renowned American marketer, notably for his strategy soberly namedthe machine for sale. A few years ago, I watched a recording of one of those gigantic seminars where 5,000 marketers from around the world cram into a room to be alerted to new marketing developments and “revolutionize” their business. Ryan comes on stage and drops the introductory punchline that is typical of this type of seminar.
“If you think you have a traffic problem then you are wrong!”
What do you think?
Like most of the participants in this seminar, I was one of those people who justified their failure by… a lack of traffic! It was clear to me that if I was not successful, it was simply because I did not have enough traffic. In other words, if I do not have enough people in front of the door of my store, how can I sell my products and services? Intrigued, I listened to the rest.
Ryan continued:
"Traffic is bought and the winner is the one who can spend the most and still be profitable."
That day, I changed my vision of marketing by focusing on conversions. The traffic problem disappeared in a second, because I understood that traffic could be bought through media buying campaigns. Of course, it is not necessarily something simple, but it can be learned so it is not a problem.