Basic methods of analysis

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The main search engines offer their own programs for analytics. We are talking about Yandex.Metrica and Google.Analitycs. They provide enough information to evaluate the advertising campaign conducted on the Internet. Here you can get both general information about the user's behavior on the Internet and on your site, and highlight the most important indicators for you, from the source of the transition to the time spent by a person on the site, from their gender and age to income. These bahrain number data programs also allow you to define and program goals that must be achieved with each contact with the user: a call back, an online appointment, a consultation or a message from the site, that is, any activity that allows you to get the patient's contact information.

Analytics is also needed to stay up to date with new trends. For example, if a few years ago Yandex clearly had an advantage in promoting dental clinics in the Russian-language Internet, today it is losing ground to Google. With the same budget and number of requests, we see a greater response from Google. The explanation may be the spread of smartphones with its pre-installed programs. This suggests that efforts should be directed towards both search engines in order to react to changes in time.

Call tracking

Built-in programs for analyzing an online marketing campaign are necessary but insufficient tools. In order to understand where a particular patient came from and how, you should use other methods.

Such methods include call tracking, call tracking, or substitute numbers. The essence of this tool is that each advertising campaign is assigned a separate phone number, which the patient will call. This number is recorded in a special program and subsequently allows you to accurately track the patient's path. Substitute numbers can be assigned to each of the contextual advertising requests, social networks, and aggregator sites.

Dental clinics are often wary of using this tool because they believe that they will lose recognition among regular patients. But these are unfounded fears. Your loyal patients call you directly at the number written in their phone book, or come directly to the clinic's website, saved in their bookmarks.