Secondly, to keep the visitor on the site and encourage them to read further, Ivan focused on developing the visual focus on the first screen of its page. The background image should ideally support the offer and attract the reader's eye.
If our entrepreneur sold goods rather than provided services, it would be easier with the image. But what if his product is a consultation on production technology?
After a series of searches, Ivan learned about compositional approaches in photography. It turns out that viewers often pay attention to people in the frame and the direction of their gaze. Ivan ordered a photo from a photographer: "Kira from the accounting department, dressed in a business suit, carefully looks slightly to the side." On the site, her gaze pointed directly to the headline with the offer. Just what we need! Already 7 out of 10 visitors began to scroll down the pages.
Four wheels, an engine and a cabin
Thirdly, Ivan completely rewrote the block with the details panama mobile database of his offer. Initially, this part of the page described what his service included and what its features were. The entrepreneur remembered how he bought his first car, dreaming of going to the sea with his friends in the summer, and the salesman in the showroom tried to sell him "four wheels, an engine and a salon." Ivan decided to clearly outline how his offer solves the buyer's problems and what practical benefits it brings.
Recommendations from friends instead of advertising
Fourthly, Ivan finally removed from the page what had been irritating him for so long. Reviews, fake reviews, written by a copywriter when developing the landing page, irritated him the most. The entrepreneur had long suspected that his visitors could smell the fake. After all, real reviews work like recommendations from friends, and fake ones are like hypocritical advertising.
It took the entrepreneur an hour to ask clients to leave reviews and another week to remind them to find time for this. Thus, 7 reviews were collected, Ivan immediately posted them on the page as screenshots to once again show that the reviews were genuine.