Do you know what the biggest fear of a designer, videographer, photographer or artist is? That's right. To receive an order, to take on the task. To put all your skills and diligence into the work. And then to hear from the client: "What is this? Honestly, I don't like it. Let's try something else!"
If you think that a successful presentation of work depends on the level of artistic skill and experience, then remember, for example, Van Gogh. Van Gogh's portrait of Dr. Paul Gachet was sold at auction for $83 million in 1990. And Van Gogh himself was ready to sell his paintings for paints, and even then no one bought them. And his brother Theo was his patron all his life.
So being a cool specialist is not enough for clients to like your work.
If the presentation fails, then you can go into a series of edits, which will tire both the client and the contractor. It is also possible that the client will accept the version that does not suit him, which is even worse in the end. Or the client will change the contractor. We went through this at the very beginning.
I will tell you how we now organize our work in order to brazil mobile database receive a positive response from the client.
Take off your rose-colored glasses
When a customer contacts you, their request can be presented in the form of a technical assignment or simply in words.
Having learned a few lessons, we came to the understanding that the customer's technical assignment is not what they want, no matter how detailed the TOR is. And the reason is that the client's mind usually does not have a clear idea of the result. If a designer blindly believes the TOR, then he is likely to fail. Because only when he presents the finished work, then the customer will see that it does not meet his expectations.
Here is a simplified example. Let's say the TOR says: "Draw an apple." Now be the customer and imagine a drawn apple. And now compare it with what the artist drew: a pink apple hanging on a branch, covered with snow. This is an apple that did not have time to ripen and remained hanging all winter. The picture conveys a feeling of nostalgia for the fleeting summer.
Well, does your apple match what the artist drew?
So, taking off rose-colored glasses means to stop clinging to the technical task as a solid foundation.
This is the first thing we applied. We began to prepare for the future design presentation from the first meeting.